Google Ads and Facebook ads for dentists, measured to the patient in the chair
Ads are the fastest way to reach patients who are searching right now — and the easiest way to waste money when nobody can tell which ad booked which patient. We run Google and Meta ads for dental practices and judge them by one number: what each booked patient cost.
Why most dental ads don’t pay
An ad buys a click. Whether that click becomes a patient depends on what happens next — and that is where dental practices lose most. In our audits, 48% of practices had no usable form, 43% made the phone or email hard to use, and 54% hid their Google rating from their own website. Sending paid traffic into that just makes each lost patient more expensive. So we fix the landing first, then turn the ads on.
The local results are still mostly won without paying: only 1% of the first-page “dentist” results we recorded were sponsored. Ads sit on top of that — they add patients; they don’t replace a strong listing. Dental SEO and ads work best together.
How we run dental ads
- Google Search for the treatments people look for with intent — emergency care, implants, Invisalign, a new family dentist — in the area you actually serve.
- Facebook and Instagram for offers and consultations, and to bring back people who visited your site but didn’t book.
- A page for every campaign with your reviews, a phone number that dials and a short request form.
- Tracking to the patient. Every call and form goes into our CRM with the campaign that brought it, so you see cost per booked patient — not just clicks.
- Follow-up that doesn’t depend on luck. New requests get a fast reply and reminders, so the people you paid to reach actually make it to the chair.
How we start
Pricing
Every plan runs on our dental CRM ($500/mo, required): every call, form and patient conversation in one place, so each dollar is traced to a patient. The full system — CRM, social, SEO, practice marketing — is ≈$2,399/mo plus 15% of ad spend, after a one-time $999 setup. See all pricing.
Not sure your ads would pay?
We’ll audit where your clicks would land — listing, website, forms, tracking — and send you the report. Free, no commitment.
Questions dentists ask us
How much should a dental practice spend on Google Ads?
It depends on your town, your treatments and how many new patients you can take. We start with a test budget you are comfortable with and judge it by the cost of each booked patient in your CRM — then decide together whether to scale it.
Google Ads or Facebook ads — which is better for dentists?
They do different jobs. Google Search reaches people already looking — an emergency, implants, a new dentist after a move. Facebook and Instagram reach people who aren’t searching yet, which suits offers like whitening or an Invisalign consultation. Most practices need Search first.
Can you take over the campaigns we already run?
Yes. We start by checking what is running, where the clicks land, and whether calls and forms are tracked at all — before we change or add anything.
Why do you fix the website before buying ads?
Because every leak on the site multiplies the cost of each patient. An ad that lands on a page with no usable form or a phone number you can’t tap pays for the click and loses the patient.